Traditional and Online Media: Relationship between Media Preference, Credibility Perceptions, Predispositions and European Identity

Dr. Waqas Ejaz

The present study investigates the direct effect of news media preference and the moderating effect of media credibility on people’s sense of European identity. In doing so, the study draws on the Social Identity Theory (SIT), and the findings of social psychologists which situate European identity a concept that corresponds to an individuals’ subjective assignment to a collective and his affective and evaluative attachment to this collective. The analysis based on Eurobarometer survey data reveals that the preference of both online and traditional media for political news positively affects European identity. However, such an effect is dependent on people’s pre-existing attitudes towards the EU and if they perceive the media to be neutral and credible.